How to Run Google Ads to Boost Your Online Business - Neoma Media

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This guide provides a comprehensive guide on Google Ads, a popular medium for reaching potential clients. It covers the basics of advertising on Google, platform characteristics, and how to set up campaigns for maximum success. It's a valuable resource for those looking to succeed in the internet era.

What are Google Ads? 

Google Ads is an online advertising platform that connects businesses with customers by designing targeted ads based on relevant keywords, allowing businesses to drive traffic, leads, and sales budget-friendlyly.

How do Google ads work? 

Google Ads involves advertisers targeting keywords in an auction, where Google enters all relevant ads per account and selects winners using Quality Score and Ad Rank methods. Effective management can result in an 800% ROI.

Google Ads Terms to Know 
  1. Ad Extension 
  2. AdRank 
  3. Bidding 
  4. Campaign Type 
  5. Click-through Rate 
  6. Conversion Rate 
  7. Display Network 
  8. Impression 
  9. Keywords 
  10. PPC 
  11. Quality Score 

How to run Google Ads, step-by-step  

Step 1: Switch to expert mode  

Step 2: Select a campaign type.  

Step 3: Sketch out your campaign.  

Step 4: Choose the ad schedule. 

Step 5: Decide your location and language.  

Step 6: Set a daily budget.

Step 7: Bidding strategy 

Step 8: Add Keywords  

Step 9: Prepare ad text

Step 10: Add extensions.  

Step 11: Choose Device Targeting  

Step 12: Develop a landing page  

Step 13: Review and Launch  


What Are the Different Types of Google Ads? 

There are several types of ads available on this platform, and knowing them is equally significant. Some of them are listed below for your reference.  

1. Search Ads

2. Shopping Ads 

3. Video Ads 

4. Demand Gen 

5. Display Ads 

6. Performance Max Ads 


What is Google Ad Extension? 

Google Ad extensions are additional features that automatically apply to search ad placements, providing context and enhancing the effectiveness of advertising for your target market.

1. Sitelink Extensions

2. Structured Snippet Extensions

3. Call Extensions 

4. Location Extensions

5. App Extensions 

6. Callout Extensions 

7. Price Extensions

8. Image Extensions

9. Promotion Extensions 

10. Lead Form Extensions


To succeed in 2024, businesses should familiarize themselves with Google Ads for effective promotional campaigns and a rise in digital marketing rankings. For more information, visit neoma.media and explore similar topics.






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